Marketing Essentials (Record no. 118754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200205Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250619145020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250619s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0135572320 |
| Price | |
| -- | 7.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NITTTR Kolkata |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Essentials |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | ; Prentice Hall |
| Date of publication, distribution, etc | , 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xix,556p. |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (home branch) | Sublocation or collection (holding branch) | Date of accession | Koha full call number | Accession No. | Koha item type | Bill No | Bill Date | Name of the supplier/vendor |
|---|---|---|---|---|---|---|---|---|
| NITTTR Kolkata | NITTTR Kolkata | 11/14/1984 | 658.8 KOT | 11058 | Books | 2078-84-85 | 1984-11-06 | Estern Book House |