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Consumer behavior concepts and applications

Loudon, David L. and Bitta, Albert J. Della

Consumer behavior concepts and applications - 2nd ed. - New york Mcgraw Hill Book Company 1984 - xix,727p.

ISBN: 0070387583

Subjects--Topical Terms:
Consumer behavior
Market research
Marketing management

Dewey Class. No.: 658.8342 / LOU

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