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Consumer behavior : concepts and applications

Loudon, David L. and Bitta, Albert J. Della

Consumer behavior : concepts and applications - 2nd ed. - New York ; Mcgraw Hill Book Company , 1984 - xix,727p.

ISBN: 0070387583

Subjects--Topical Terms:
Consumer Behavior
Management
Marketing Management

Dewey Class. No.: 658.8342 / LOU

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