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Consumer behavior : basic finding and management implication 2/E

Zaltman, Gerald and Wallendorf, Melanie

Consumer behavior : basic finding and management implication 2/E - Singapore ; John Wiley & Sons , 1983 - xvi,684p.

ISBN: 0471093068

Subjects--Topical Terms:
Consumer Behavior
Management
Marketing Management

Dewey Class. No.: 658.8342 / ZAL

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