Marketing research : measurement and method
Tull, Donald S. and Hawkins, Del I.
Marketing research : measurement and method - London ; Collier Macmillan Publishers , 1980 - xvii,796p.
0029796407
Management
Marketing
Marketing Management
658.8 / TUL
Marketing research : measurement and method - London ; Collier Macmillan Publishers , 1980 - xvii,796p.
0029796407
Management
Marketing
Marketing Management
658.8 / TUL