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Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications

Zimbardo, Philip and Ebbesen, Ebbe B.

Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications - London ; Addison-Wesley Publishing , 1970 - ix,159p.

ISBN:

Subjects--Topical Terms:
Behaviorism
Psychology

Dewey Class. No.: 150.1943 / ZIM

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